TV and radio broadcasters

Silktide Prospect helps TV and radio broadcasters become a one-stop-shop for SME digital marketing services.

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The Challenge

With an established brand and a strong sales team, commercial broadcasters are ideally positioned to offer complementary products to existing customers and become a one-stop-shop for SMB marketing.

Digital marketing services are a great fit, but sales teams often lack the technical knowledge required to identify the right products and make a confident pitch.

An audit tool that presents the issues and solutions in plain language is essential to enable effective sales of digital services.

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What can Silktide do for you?

Silktide supports the sale of services such as websites, Local Presence, SEO, search engine advertising and more, through a fast and accurate marketing audit.

  • Ensure your sales teams focus their time on the right opportunities by profiling existing customer data based on Silktide insight.
  • Streamline your sales process into one, simple scan tool that sales reps love.
  • Position your organization as a technical leader by providing best-practice insight at each step in the sales journey.
  • Prove the value you’ve created for each customer post-sale and create new up-sell opportunities.
  • Build Silktide insight into your customer dashboard and create a self-service upsell journey.
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“Without doubt, this is one of the most important sales tools in our sales reps’ hands. By using Prospect, sales reps have the confidence that they can convert a business lead into a paying customer more easily”

Christian Descher

– Christian Descher – Head of Product Management

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